Tuesday, June 10, 2014

B for big, bold, brand

Value innovation is about making the competition irrelevant by changing the playing field of strategy, writes EDWIN MOINDI. KongōGumia, a construction company in Japan has existed for 1,400 years, while Beretta, the firearm multinational was founded in 1526. These brands outlived their founders by being flexible and relevant. KongōGumia had to sell coffins during World […]

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