JOB OUTLINE: AGENT
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MAIN PURPOSE |
To increase Branch profitability through the successful selling/letting of properties and the continued growth of marketshare, whilst providing service excellence and the adherence of minimum requirements to ensure that the
PGP Brand and ethos is upheld. |
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KEY OBJECTIVE |
SALES/LETTING |
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PURPOSE |
To increase market share and profitability of the Franchise |
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ACTIVITIES |
PERFORMANCE MANAGEMENT |
| Canvas residential area for stock and build relationships | · An adequate number of mandates
· Increased awareness and visibility of the PGP Brand in the area |
| Start, build and maintain a client database | · Database should be current and meaningful |
| Ensure that the mandates are serviced professionally at all times e.g. Showdays, working buyers, lists, writing adverts etc. |
· Increase in number of sole mandates |
| Provide appropriate levels of service to Buyers | · Improve effectiveness and efficiency
· Increase in Sales |
| Stay up to date with all local and industry developments within residential area | · Increase in mandates
· Adherence to Estate Agents Code of Conduct · Clients better informed in order to make decisions |
| Negotiate and close the sale/letting successfully | · Effective price counselling
· Agreement of Sale/Letting completed within accepted standards · Offer to purchase/ letting handed to the owner and office approval |
| Ensure that after sales service with client is maintained and problems resolved | · Value of PGP Brand re-enforced
· Future growth in market share secured · Seller receives appropriate gift |
| Understand all existing and new IT capabilities and requirements | · Trained Agents with a high standard of computer literacy |
| Property Listing Form to be fully completed and accurate | · Agent able to accurately capture information onto theWebsite/GoldNet |
| Utilise and analyse existing database relevant to the Agent’s area | · Proactive contact with existing clients resulting in increased listings |
| Invest in own business and partnerships | · Increase in sales
· Increase in commission earned · Positive working relationship and attitude |
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COMPETENCIES: JOB OUTLINE |
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| Be assertive and persuasive (Impose one’s will) | Confident without being aggressive. Firm. Not easily intimidated. |
| Computer Literate | The level of knowledge and skill that an individual possesses with regards to the use of computers and software packages |
| Good business acumen | The ability to initiate and implement innovative and viable business ideas and to accept accountability for their success or failure. |
| Grooming and personal presentation is important | Ability to create a favourable first impression by being well groomed, articulate, confident, presentable. |
| Disciplined | The ability to assess, plan and implement without assistance. The ability to work independently |
| Communication skills | The ability to confidently verbalise ideas, concepts and experiences in a way that is easily understood. |
| Passionate about property | Thorough knowledge, understanding and passion of the products or services you work with. |
| Must be a people’s person | An awareness of the needs and requirements of others. |
| Winners | Positive, energetic and enthusiastic |
| Looking for natural sales people | |
| Sense of style | |
| Level of sophistication | |
| Base level of education and qualifications | Diploma/Degree – Preference in Sales/Marketing but not mandatory |
| Well connected – Networking | |
| Like-minded people | |
| Commitment to full time job | |
| Sincerity, honesty, integrity, professionalism | |
| Age/maturity | Minimum age (25 years -exceptions can be made) |
| Acceptable Resources | Personal car, laptop and cell phone |
| Financial ability to sustain 3-6 months with no income | |
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