Dre Hires Soccer Stars as Ad Firms Turn Filmmakers in Cannes

When Beats by Dr. Dre wanted to promote its headphones in time for the World Cup, it didn’t rely on a 30-second TV spot or online banner ad. Instead, it created a mini-movie showing the pre-game rituals of soccer stars Neymar, Cesc Fabregas and Luis Suarez. The five-minute film, called “The Game Before The Game,” […]

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