Wednesday, July 9, 2014

Online advertising to save Kenya Sh3bn annually

NAIROBI, Kenya, July 9 -The government aims to cut down advertising costs from Sh4 billion per year to Sh1 billion following the state directive on online advertising. ICT Director of Public Communication, Mary Ombara says government advertising has been largely unplanned, unregulated resulting to massive expenditure with weak national messaging and a weak audience impact. […]

Read more here Capital Business